The Outlier
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We’re a content agency—storytelling is our craft, and spirits are our canvas.

We’re not a social media or digital agency
But we partner with the best in the business who are. We focus solely on creating content that resonates, educates, and elevates.
We don’t do influencer engagement
Instead, we tell stories that are so compelling that they create influencers out of your audience.
Storytime: We are a content-forward boutique agency headquartered in Bangalore, India. Our forte lies in crafting impactful content and building long-lasting advocacy. We believe the right messaging strategy and approach are the most powerful communication tools. And we have fun while doing it!
With growing expertise in the beverage industry, we help brands, platforms, and individuals stand apart through a storytelling approach to communication.
About Us

30 Best Bars India
is the country’s most prestigious bar ranking and awards platform, Co-founded in 2019 by Vikram Achanta and Radhakrishnan Nair. The platform aims to raise awareness about the rising standards of Indian bars and beverages nationally, and on international platforms.
Six Brothers Mahura
an exceptional spirit distilled entirely from flowers, was once a symbol of prestige, cherished by royals, aristocrats, and local communities alike. However, during colonial times, Mahura was banned as part of broader restrictions on indigenous spirits—a reflection of the policies of that era. Today, South Seas Distilleries is resurrecting this luxurious heritage spirit under their brand Six Brothers Mahura, celebrating its true Indian origins. It stands as a bold statement that India’s heritage spirits deserve their rightful place on the global stage, as a category of their own—just like iconic spirits that have originated from other countries around the world.
Godawan
India’s Most Awarded Single Malt in recent times - with 75+ national and international accolades. A brainchild of The Good Craft Co. from Diageo India, Godawan is purposefully rooted in three core pillars - Conservation, Sustainability, and Conscious Consumption.
India Bartender Week
This platform is a canvas for India’s bar professionals to learn, innovate, and shine. At its heart, IBW is about storytelling – uncovering personal inspiration, ingredients, and experimentation behind great cocktails. It brings together bar owners, bar managers, bartenders, hoteliers, and influencers under one roof to help build a resilient and thriving bar community.


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We believe in doing one thing and doing it exceptionally well. We’re experts in brand storytelling for spirits companies, working with one amazing brand in almost every spirit category.
Our Services
NO. 1
Message Development
NO. 2
Media Training
NO. 3
Media Relations
NO. 4
Crisis Management
NO. 5
Website Content
NO. 6
Media Engagement Touchpoints
NO. 7
Brand/Beverage Advocacy
NO. 8
Communications Planning

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SATISFIED CUSTOMERS
See What Our Clients Say about Us
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—Marielle Daxen
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—Adaline Verhoeven
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—Darius Reed